Is direct marketing dead? No! Here are ways a fantastically designed leaflet could boost your business. You love running your business, but the thought of having to ‘market’ yourself makes you cringe. Unfortunately, you’re probably starting to realise that if people don’t know about you, then making a living from your passion is going to be pretty tough. A well-targeted leaflet can help.
Despite what you may have heard from the online marketing pros, direct marketing is alive and kicking. What’s more, if utilised correctly you can achieve big results for relatively little cost.
It’s a cost effective form of marketing
Leaflet advertising is extremely popular with small and local businesses and for several good reasons. It’s simple, affordable, can attract new customers and boost sales fast. Cost-wise, leaflets are letter-box small which means they can be designed faster and for less cost than say an e-commerce website. Content-wise, with a good brief and clear direction, a good copywriter should be able to produce the text in just a few hours. All in all leaflet marketing adds up to an effective and affordable way to spread the word about your brand, product or special offer. Add a free sample and you’ll be getting your product directly into the customer’s hands.
You can have a real conversation with the reader
Every day companies spend huge amounts of money on other form of advertising. But they’ve no way of knowing if the reader or listener is actually paying attention. They could be taking a phone call, browsing the internet or be pre-occupied with an important task.
Leaflet advertising offers businesses a much more captive audience. When your flyer is picked up, even if it’s just for a few seconds, chances are that it will have 100% of the reader’s attention. A well-designed, well-written leaflet will grab enough attention to make the prospective customer consider your company.
Success is measurable
Discount vouchers and coupons are popular with potential customers and increase the likelihood of your flyer (or at least the coupon) being kept. By using a unique discount code for each campaign you can measure the response easily and also compare the results from different campaigns to determine what offers your customers do and don’t take advantage of. Once you’ve calculated your cost per campaign, you can use your most successful offers to drum up more sales in the future.
You can target specific demographics
Flyers are an excellent way for local businesses to announce their launch to the immediate population. It’s also a great way to run a targeted offer or raise brand awareness among prospective local customers. If you want to be really clever, flyer campaigns can be targeted by residential area or even street name to ensure you’re reaching the most relevant audience. Using a unique discount code for different distribution areas gives businesses a way to measure the response from specific regions, ensuring you don’t waste your valuable marketing budget on leaflet drops to the wrong people.
You can collect data
Your mailing list is one of your most important marketing tools. Having the permission of a potential customer to contact them on a regular basis significantly increases the chances of them eventually buying a product or service from you. Leaflets are a great way to build your contacts list and find out more about your potential customers. Simply add a questionnaire with a prize draw to encourage responses and your customer base could swell substantially.
Flyers are easy to distribute.
Flyers can easily be distributed to a large amount of people in a short amount of time. After the flyers have been printed, you can distribute them in any fashion you prefer. This marketing method can be delivered face-to-face, via email, or even placed in mailboxes or shopping bags. Generally, they are handed out in an area that has, or will have a large amount of people from within your target market.
Flyers are easy to read.
One of the best parts about flyers is that they generally require very little information. They are straight to the point. Most designs feature large font, a limited amount of words, as well as a large amount of white space. Flyers are used to attract attention and to build interest. Whether you are announcing a new product or the next big office event, flyers are a great marketing method to use. These paper products offer a wide variety of uses, and can feature a wide range of customization options. Flyers are an economical marketing method used by businesses both large and small. It’s up to you to determine if they will benefit your business.
